What is Logo? It’s a symbol. It’s the embodiment of a culture, and it's the mark of an event. For the Special Edition of the TISC, I wanted to create something truly special that was uniquely Japanese, while at the same time a great representation of the TISC. So without further ado, users of Totallympics, I present the logo for the Totallympics International Song Contest Special Event.
Explaining the Logo
Red Circle: There is clearly nothing more identifiably Japanese than the flag of Japan itself. A circle white on a white background. A simple, yet elegant representation of the rising sun. The red circle used in the logo is placed in the center, just like it is on the Japanese flag.
Music Note: Again, there is clearly no better symbol to identify music than the musical note itself. The musical note represents the main purpose of the TISC, the sharing of the music. The note appears to be rising out of the red circle, this is a subtle reference to Japan’s nickname as the Land of the Rising Sun.
Connection between Red Circle and Music Note: If you look at where the music note is connected to the red circle, you’ll notice that it is not a perfect connection like the other side of the music note. This represents the Japanese ideal of wabi-sabi. Wabi-Sabi is the idea of imperfect or incomplete beauty. The connection isn’t perfect, but yet it’s imperfection is beautiful itself.
Lettering: The lettering of the logo is inspired by the business signs of the bustling Tokyo districts like Akihabara and Shinjuku. You can find many examples of vertical lettering in Tokyo.
Typeface: The typeface for the logo is modern, yet simple. Japanese culture is known for it’s special blend of modern and traditional influences. The typeface is an homage to Japanese culture, as well as a nod to Tokyo 2020 (with it’s modern, yet simple visual look).
Placement of words: The placement of words feels chaotic, yet orderly, much the world famous Shibuya Crossing. The box-like shape is even reminiscent of the crosswalks of Shibuya.
Color of Lettering: Pink represents the Sakura, a world-famous symbol of Japan’s natural beauty, and Gray represents the industrialized urban areas of Japan.