"The Eurovision Song Contest 2024 reached 163 million people over the 3 live shows across 37 public service media markets. The total reach of the Contest increased by 1 million people compared to 2023 and has grown by 2 million since Turin 2022.
The viewing share of the Grand Final was 46.7% - the highest share since 2006 and almost triple the broadcast channels' average (17.6%). While among youth audiences (15-24 year olds), the viewing share of the Grand Final was 58.6%, the highest share on record and more than 4 times the broadcast channels' average (13.7%). Host country Sweden had 2.3 million viewers tuning in for the Grand Final and, at 87.3%, the viewing share is their highest recorded for the Eurovision Song Contest since Sweden hosted it in 2000.
Switzerland, who won the Contest for the third time thanks to Nemo's The Code, saw an average audience of 723,000 viewers across the three linguistic regions, up 40% on 2023. In the three regions, the viewing share was the highest ever recorded.
Germany recorded the highest audience for the Grand Final with an average of 8.1 million viewers watching on Das Erste and ONE. The United Kingdom had the second highest audience with 7.7 million viewers tuning in for the Grand Final on BBC One. France, meanwhile, achieved an audience of 5.4 million viewers; which is an increase of 1.9 million compared to last year’s edition.
In close to half of the markets (18 out of 37), the Eurovision Song Contest claimed over 50% of the viewing share, led by Iceland with 96% and closely followed by other Nordic markets (Sweden 87.3%, Norway 85.5% and Finland 83.1%), Croatia (73.2%) and Lithuania (70.2%).
Grand Final runner-up Croatia, who gained their best ever result in the Contest, delivered their highest Eurovision Song Contest audience and viewing share on record since 2006, with 1.1 million viewers and 73.2%, respectively.
Greece achieved their best audience since 2011, with 2.8 million viewers, more than double last year’s performance. Ireland had their biggest audience since 2013 with 650,000 viewers, close to double last year’s figures. And Latvia also had the most viewers watching in nearly a decade with 252,000 viewers, more than quadrupling last year’s performance. The viewing share in Latvia was 61.8%, the highest performance since 2007.
This year, public voting was open before the 3 live shows in non-participating countries and throughout the performances in the Grand Final, resulting in viewers from 156 countries casting votes for their favourite songs – 12 more than when Rest of the World voting was introduced in 2023.
Outside the participating countries, viewers in the USA, Canada, Romania, Mexico, UAE, Türkiye, South Africa, Hungary, Slovakia and Bulgaria cast the most votes online."