Your mistake is thinking that i give one crap about the Tv networks,i don't,Yeah football will always be more popular,whoop de doo.What is the point of competitions after the world championships ? most of the big names are done after those,this makes perfect sense as the clear season finale.
I don't know what sports you want me to look at,since i don't exactly follow many.
Anyway,the publics reaction so far seems to be that this is a rare world athletics win,so not that it always matters whatsoever,but you might be in the minority with this take.