Winter Olympic Games Milano Cortina 2026 Broadcasting

[Quaker2001 278]

On 1/21/2026 at 9:14 PM, clemsonbeav said:

NBC...except I'll prob be watching via Peacock (live/on demand all the events-ish...mostly with world feed...reminds me of the red button when I was in London in 2012)

And that's just primetime.  Here's the full NBC grid (yes, that is me on X and I'll have updated TV info each day from NBC press releases)

 

[Quaker2001 278]

Wasn't made clear from the press release how much of the Olympics NBC will broadcast in 4K, although from what's been reported, this will just be an upscaled 1080p broadcast and not true 4K

 

[heywoodu 16,133]

On 1/21/2026 at 5:35 PM, Federer91 said:

Aren't the Games broadcastsed by Eurosport in your countries? Why are you concerned what the National broadcaster is showing  Here BNT has also the sub-rights, but I will probably turn once or twice to them the whole Games.

NOS shows it as well, although....yeah, you know, 'our focus is the story' so they'll have lots of talking while there's sports going on

 

But as always, the Olympics for me is never a one-stop-shop in terms of where to watch. Some sports I'd certainly prefer on HBO (cross-country skiing, ski jumping, for example), others certainly on NOS (speed skating, 100%) and yet others might be on German TV (alpine, perhaps). It all just really depends on who is the commentator I like most or am used to the most for a certain sport.

 

Like I always hate it when watching and enjoying sports year in, year out with a certain commentator (Martin Haven, for example, for bobsleigh/skeleton), and then suddenly at the biggest moment of them all there's someone I'm unfamiliar with...I find that really distracting.

 

I've grown up with speed skating on NOS, and the commentators nowadays are somewhat worse than they used to be, but it still feels super weird to watch it with the commentary of someone on HBO or something where you just know they are not generally involved in the sport.

Edited 3 hours ago by heywoodu

[Bailer 95]

3 minutes ago, heywoodu said:

NOS shows it as well, although....yeah, you know, 'our focus is the story' so they'll have lots of talking while there's sports going on

 

But as always, the Olympics for me is never a one-stop-shop in terms of where to watch. Some sports I'd certainly prefer on HBO (cross-country skiing, ski jumping, for example), others certainly on NOS (speed skating, 100%) and yet others might be on German TV (alpine, perhaps). It all just really depends on who is the commentator I like most or am used to the most for a certain sport.

 

Like I always hate it when watching and enjoying sports year in, year out with a certain commentator (Martin Haven, for example, for bobsleigh/skeleton), and then suddenly at the biggest moment of them all there's someone I'm unfamiliar with...I find that really distracting.

 

I've grown up with speed skating on NOS, and the commentators nowadays are somewhat worse than they used to be, but it still feels super weird to watch it with the commentary of someone on HBO or something where you just know they are not generally involved in the sport.

Exactly. Growing up listening to the same voice during ice hockey makes it pretty obvious I'll be watching on the national television. Eurosport is great for switching through the channels and looking for whatever event comes up during the day.

[JockCartier 278]

54 minutes ago, Quaker2001 said:

Wasn't made clear from the press release how much of the Olympics NBC will broadcast in 4K, although from what's been reported, this will just be an upscaled 1080p broadcast and not true 4K

 

Hyping the same thing at 4x the bandwidth is so 2026

[NearPup 3,601]

1 hour ago, Quaker2001 said:

Wasn't made clear from the press release how much of the Olympics NBC will broadcast in 4K, although from what's been reported, this will just be an upscaled 1080p broadcast and not true 4K

 

Bleh that's so lame. NBC had true 4K broadcasts in *2020* and they looked amazing.

[Grassmarket 4,097]

29 minutes ago, NearPup said:

Bleh that's so lame. NBC had true 4K broadcasts in *2020* and they looked amazing.

It's too bad, but if the OBS is not providing them....

[Quaker2001 278]

5 minutes ago, NearPup said:

Bleh that's so lame. NBC had true 4K broadcasts in *2020* and they looked amazing.

Thank you to the Japanese for making that happen.  And I remember that well because I didn't have a 4K TV at the time, but my mom did.  So I watched a lot of the Olympics with her just to see all of it and it wasn't just 1 channel in 4K, I think it was 3 of them.

 

I understand the business aspect of why it's not done more often because it's harder to monetize.  Maybe that's why I still have the same TV at home that I've had since 2008