Summer Olympic Games Los Angeles 2028 Venues Road to LA 2028

[Totallympics 78]

[heywoodu 15,997]

This is just so tragically American.

https://www.latimes.com/sports/olympics/story/2025-08-14/la-2028-olympics-will-be-first-to-offer-venue-naming-rights?

 

We'll get, what, the Walmart Aquatics Stadium and the Coca-Cola Canoe Slalom Track or something?

[Dnl 718]

57 minutes ago, heywoodu said:

This is just so tragically American.

https://www.latimes.com/sports/olympics/story/2025-08-14/la-2028-olympics-will-be-first-to-offer-venue-naming-rights?

 

We'll get, what, the Walmart Aquatics Stadium and the Coca-Cola Canoe Slalom Track or something?

Honestly it’s not a bad thing the naming of a place is not that important and if a company wants to throw money on the “brand’s name” aquatic stadium for the 2 weeks it will be existing, I don’t mind, it a great financial gain for the Olympics and for the hosting city, and don’t forget the Olympics had trouble for a while attract cities for financial reasons, and it can be a way to attract more bids from cities in the future

[De_Gambassi 1,267]

1 hour ago, heywoodu said:

This is just so tragically American.

https://www.latimes.com/sports/olympics/story/2025-08-14/la-2028-olympics-will-be-first-to-offer-venue-naming-rights?

 

We'll get, what, the Walmart Aquatics Stadium and the Coca-Cola Canoe Slalom Track or something?

If it's only about remaining the current naming rights of the major professionnal venues and not getting corporate names for everything and anything, I'm OK with that.

[heywoodu 15,997]

10 minutes ago, Dnl said:

Honestly it’s not a bad thing the naming of a place is not that important and if a company wants to throw money on the “brand’s name” aquatic stadium for the 2 weeks it will be existing, I don’t mind, it a great financial gain for the Olympics and for the hosting city, and don’t forget the Olympics had trouble for a while attract cities for financial reasons, and it can be a way to attract more bids from cities in the future

Luckily most sports will have their own Dutch commentator here, who generally don't mention the full names all the time, but I can certainly imagine those generic English commentators constantly talking about the DQS Solutions & Staffing Mountain Bike Track Powered by Precision Vehicle Logistics every time they mention the track, and so on, that makes for such an annoying viewing experience

 

But sure, as long as the names aren't really mentioned anyway....yeah, not so bad I guess. Still tragically American though, and it kinda feels like the next step towards also the Olympics simply being one of those events where the entire venue, background and every single piece of equipment is absolutely plastered over with sponsor names instead of what you usually see nowadays (large things basically just showing "CITY - YEAR" or something).

Edited August 15 by heywoodu

[Dnl 718]

1 hour ago, heywoodu said:

Luckily most sports will have their own Dutch commentator here, who generally don't mention the full names all the time, but I can certainly imagine those generic English commentators constantly talking about the DQS Solutions & Staffing Mountain Bike Track Powered by Precision Vehicle Logistics every time they mention the track, and so on, that makes for such an annoying viewing experience

 

But sure, as long as the names aren't really mentioned anyway....yeah, not so bad I guess. Still tragically American though, and it kinda feels like the next step towards also the Olympics simply being one of those events where the entire venue, background and every single piece of equipment is absolutely plastered over with sponsor names instead of what you usually see nowadays (large things basically just showing "CITY - YEAR" or something).

I agree, and again as long as it’s in those small non relevant things and as long as it’s not visible I’m fine with it but if we going to have uniform covered in sponsors we’ll have a trouble or even the LA-KFC 2028 games or something along those lines 

Edited August 15 by Dnl

[chargundam 35]

3 hours ago, heywoodu said:

This is just so tragically American.

https://www.latimes.com/sports/olympics/story/2025-08-14/la-2028-olympics-will-be-first-to-offer-venue-naming-rights?

 

We'll get, what, the Walmart Aquatics Stadium and the Coca-Cola Canoe Slalom Track or something?

Very american yes, im not personally bothered though. Not the worst thing that could happen 

[mpjmcevoy 375]

1 hour ago, chargundam said:

Very american yes, im not personally bothered though. Not the worst thing that could happen 

Personally, I think getting private companies to pay millions to keep the naming rights to venues they've already paid millions to get naming rights for, despite the fact that, if they didn't pay these exrta naming rights, most locals would still call the stadium by the naming rights name (e.g. the O2 during 2012, the SoFi in 2028) is absolute genius. The idea that Olympic will be sullied by visible commercialism - when the entire damn enterprise is a vastly commercial, vastly capitalist org and has been for decades - simply shows some people buy the Kool AId that the Olympic movement sells from its unbranded but fully sponsored Kool-Aid Kiosk

[Triplecast 168]

8 hours ago, Dnl said:

Honestly it’s not a bad thing the naming of a place is not that important and if a company wants to throw money on the “brand’s name” aquatic stadium for the 2 weeks it will be existing, I don’t mind, it a great financial gain for the Olympics and for the hosting city, and don’t forget the Olympics had trouble for a while attract cities for financial reasons, and it can be a way to attract more bids from cities in the future

That's pretty much how I feel.  They also made it clear there won't sell names for the Coliseum, Rose Bowl and Dodger Stadium.

 

As an aside, I remember in 1984, the torch relay was funded/organized through corporate sponsorships and that didn't sit well with the Greeks.  Also, anyone could run 1 KM leg on the relay if they donated $3000 to certain designated charities.  

[esube 38]

7 hours ago, Triplecast said:

That's pretty much how I feel.  They also made it clear there won't sell names for the Coliseum, Rose Bowl and Dodger Stadium.

 

As an aside, I remember in 1984, the torch relay was funded/organized through corporate sponsorships and that didn't sit well with the Greeks.  Also, anyone could run 1 KM leg on the relay if they donated $3000 to certain designated charities.  

The Peacock theater, in downtown LA, home of weightlifting and boxing's early rounds, is named after NBC's Peacock streaming service.  Presumably because of NBC's massive investment in the games, IOC was already letting this venue keep its corporate name.  So it is not a big leap to allow other corporate naming.   The temporary cricket site will be known as the Tata Cricket Ground.  You read it here first.