It probably depends on the sports as well. Just looking from my own perspective: sports like athletics, biathlon, cross-country skiing and such have the same exposure, because the events can be and are generally held together. Also, when it's about fastest times and such, it's good competition anyway. But then when watching women's tennis, where the balls are often hit a meter over the net, or women's football, where even at the World Cup the level is often almost insultingly low....that shows that there is still a very long way to go in some sports before we get to a point where it gets somewhere close to as much interest.
It is on the rise, and that's a good thing, so for now I'll hope it all keeps going up. Who knows, maybe one day it will even be good enough in Nordic combined for the women to be on the Olympic program there (which, in my opinion rightfully, isn't yet the case for 2026).
Anyhow, we should probably either move this to another thread of get back to athletics