A few things:
First, additions to the Olympic schedule have not come from the desires of North American TV networks, but rather the IOCs desire to cater to a younger generation of both athletes and viewers. Furthermore, the IOC has made a handful of additions to the Winter Olympics programs in other sports like biathlon, alpine skiing and sliding sports (the supposed sports Italy dominates non-European nations in) over the last few years. If Canada and the United States have benefited from the sports that are growing in popularity in modern times, at the expense of traditional sports, hats off to them for evolving with the times.
Second, Canada may have been aided by some new additions to the program, but much of its success has come from the millions in government funding as a part of the Own the Podium program designed to bring Canada success in its home Olympics in 2010 and beyond. I'm sure the Italian government will put in place a similar program for 2026 to try and prove me wrong about them not being a powerhouse ( )
Third, I'm not sure if I'm reading correctly, but to suggest that snowboarding and freestyle skiing are not sports is ridiculous.
My point is this: Italy has a very strong winter sports tradition. But, it is unfair to me for them to host multiple games in a 20 year span, when nations like Norway, Sweden or Germany, with a much deeper winter sports tradition and a much stronger medal performance at the Olympics, have not hosted once. However, that is the way things go when other nations don't have the public support levels in place to sustain an Olympic bid.
To conclude, Italy had a great, technically-sound bid, and congratulations to all Italians. I never said the venues will not be iconic - Milan-Cortina will be a beautiful setting for the Winter Olympics, and I agree it will be the first "traditional" Olympic set up since 1994, as well as a great opportunity to potentially "save" the Winter Olympic games from the downward trajectory that they are heading in. However, I still stand by my belief that I would have liked to have seen the Games spread around to other nations before Italy got another shot.