I'd even put ' Football ' and 'Athletics ' in inverted commas. All countries have their own sport preferences.
In fact each state of India has a different view for all sports. If you say that England won the cricket world cup, people won't even like care in states like manipur ( football, wushu, karate, judo, even weightlifting is more popular than cricket) and so many north east sides(Arunchal Pradesh, Sikkim just like Bhutan) that the media will only report it as a normal news and then you go to Andaman and Nicobar Islands you would be asked what is cricket unless you went to mainland as cycling and canoeing are way tooo popular. Athletics isnt considered a sport in many states but entering Kerala it's pretty common to be an sprinter or jumper. Then there are states like Gujarat and all where football is known to very small rural population. My friend's once laughed when I watching some squash but in Tamil Nadu you'll find them keen to learn as its pretty popular. Carolina Marin, Tai Tzu Ying are all very famous in Telangana just because the state follows badminton very much. Even in my state if I say Mohmad Ahsan or Wang Yilu they surely differentiate their events easily if not all at least a sizeable number. Not to forget the wrestling craze of UP and especially Haryana where thousands flock to watch the bouts .
So what happens is media reports important news only when it's famous or popular so there's regional prefernces across the world.