A very ignorant statement.
Of course the UK is not exactly known for its winter sport but there are some ski resorts mainly in Scotland, like the Cairngorms or the Nevis Range.
But in women's epee another defeat by Ukraine. We are slowly developing a complex about this country, because we are constantly losing to them in sabre too. Sabre has always been Ukrainian, epee for a draw or our slight advantage but a failed in women`s foil, which is already a shocking novelty
Since it's the home Olympics I think there is a chance to have 50-60 million. It won't be Superbowl numbers, but it could very well be around a Presidential debate level.
Here's a thought, will the opening ceremony have self imposed breaks for advertisements, or will the American TV audience just miss parts of their own ceremony.
The US only had about 28 million for Paris 2024. It would take quite the advertising campaign to almost quadruple their viewership, even with a better timeslot.
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