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Summer Olympic Games Los Angeles 2028 News Road to LA 2028


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4 minutes ago, JoshMartini007 said:

Way too high. That's Super Bowl numbers for an event that's mostly watching athletes walking in, a bunch of speeches and a few performances sprinkled in. I enjoy it, but I understand most people wouldn't.

 

As a comparison the 1996 Olympics had about 40 million US viewership, adjusting for population that puts it at around 48 million. Throw in fewer people owning a TV and this event not exactly bringing people to bars to watch, I would say if they broke 50 million it would be very successful

100 million was what I got after scaling up the UK TV figures from 2012

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14 minutes ago, Dragon said:

100 million was what I got after scaling up the UK TV figures from 2012

The US only had about 28 million for Paris 2024. It would take quite the advertising campaign to almost quadruple their viewership, even with a better timeslot.

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Here's a thought, will the opening ceremony have self imposed breaks for advertisements, or will the American TV audience just miss parts of their own ceremony.

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Since it's the home Olympics I think there is a chance to have 50-60 million. It won't be Superbowl numbers, but it could very well be around a Presidential debate level. 

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  • 1 month later...

https://www.theguardian.com/sport/2025/jan/08/world-anti-doping-agency-faces-crisis-after-us-government-withholds-funding
 

IOC will have to accept WADA being frozen out or move or cancel the games. 

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37 minutes ago, chargundam said:

I imagine this will be sorted out behind the scenes before any major issues occur but I did not see this coming at all.

don't feed the troll...

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