The promotion was sub-standard IMO. I don't know if people here even realized that the Euro Games will have multiple hosting venues and thought it will all happen in Kraków. The multi-location promotion was nowhere to be found and most media here only went gaga that ski jumping will be held in the summer alas even Kamil Stoch recently said he will only compete because the ski jumpers were forced to take part in this event (since it's held in Poland). Yeah, so much for the positive vibes.
The timing is something else, June is not a total holiday period here, school only ended today and most families plan their free time for July & August.