Doesn't surprise me one bit. Athletics has been doing a piss poor job of marketing and generating interest in their events for years. Whether it's this, or the Diamond League, or some of their other meetings. They should beg Eurosport to show their events. I'm certain people around Europe have no idea, which channel shows athletics in their country, because it is so scattered, or in some obscure deep cable channel.
It didn't help also, that it was at the weekend, during the day and people were outside and enjoying their free time in the sun, like i was doing.