NBC cut in on their primetime show, I pulled up the stream so I'm not sure if it was West coast only or not. Got awkward with the rescheduling. More fodder for traditional sports fans here that the Olympic schedule isn't the nice neat put together puzzle that we're used to with a lot of our sports schedules. At least we didn't have to stay up late for it!
It's definitely the future. Hopefully come Paris 2024, there will be greater awareness and less complaining that people don't know how to find schedules (seriously folks, it's not that hard!)