I found funny the sequence of events:
Some weeks before world cup - Hey guys, we're not homophobic, but just let's focus on football
Few days before world cup - Hey guys, it's FIFA again. You want to wear armband, ok, i propose some alternatives that do not offend the homophobic hosts, like "footballUnitesTheWorld", "saveThePlanet" or any other crap like that.
One day before world cup - Ok, either you not wear those rainbow things or you're getting a yellow card!!!!
I wonder if they still decided to wear it how would it work. Never focus the camera on the captain? Showing the armband painted in black, as censored?