Morning is fine too, like Pyeongchang
I mean, I like when it starts anywhere between 23:00 and 01:00, generally speaking, because then most of the sports day is in a time when at least here there won't be people awake asking for your attention Plus when it's over halfway in the afternoon, that leaves plenty of time for stuff like stocking up in the supermarket, which is hard when the Olympics are in Europe (since then the supermarkets are closed outside of the sports hours )