Yep, that's basically what it is in olympic year, at least here in Poland. Last time, in 2012 most countries completely did not care about the tournament, so now FIVB figured they will make them care by creating additional rules, like the one i mentioned earlier. Sure many people watch the tournament, but for most people the results aren't that important, as both the fans and the media - everyone cares about the Olympics now. some are even openly suggesting we should not fight hard until the finals, as we are hosts. There are some countries for which this is important tournament, but they did not advance to Olympic Games. The matches will probably still be pretty interesting, but it's no secret that even for the coaches/players most important will be not to get anyone injured. Overall I would say the tournament is interesting to the fans of volley here, but not important in terms of results.