It's not the default thing in men's cycling as it often is in women's cycling
Plus in men's cycling there are 100+ riders who can realistically win good races with strong fields, in women's cycling there are maybe 20. I know that has it's reasons, lack of opportunities and so on, but there aren't going to be a whole lot more opportunities when simply a whole lot less people are interested.
It works both ways: yes, to make it bigger there needs to be some more support, but to get more support, there needs to be some more interesting racing. A ton of people follow the Tour de France, at least casually if not by watching most stages. Nobody I know watches more than a handful of women's races even if they're shown on TV or live stream. The opportunity to watch is there, but a lot of cycling fans just don't find it interesting enough.