Canadian Olympic Committee

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Code: CAN

Continental

Association: Pan American Sports Organization

Headquarters: Toronto, Ontario / Montreal, Quebec 

President: Tricia Smith

Website: www.olympic.ca

Edited Sunday at 02:40 AM by George_D

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Canadian Olympic Committee Launches “Team Canada 2035” 10-Year Strategic Plan Ahead of Milano Cortina 2026

Type: Press Release

Topic: General

Year: 2026

 

 

TORONTO (January 26, 2026) – The Canadian Olympic Committee (COC) is proud to announce Team Canada 2035, a new, 10-year strategic plan designed to strengthen the COC’s mission to transform Canada through the power of sport.

 

Team Canada 2035, which has the unanimous backing of the Canadian sport system, represents a more than $500-million private investment in sport over the next decade, driven primarily by the COC’s 39 marketing partners and COF donors. 

 

The COC made the announcement this morning as Team Canada opened the market at the Toronto Stock Exchange (TSX), joined by Olympians and representatives from the COC’s marketing partners and Canadian Olympic Foundation (COF) donors. 

 

Team Canada 2035 is built around three ambitious pillars, each of which aims to help position Canada as one of the world’s leading sporting nations. These are:

 

• Podium: Becoming a Top 5 nation by combined medal count at both Summer and Winter Olympic Games. 
• Play: Inspiring and engaging 1-million more young people to participate in organized sport. 
• Planet: Championing climate action to preserve our sporting environments.

 

These goals were developed in consultation with the Canadian sport system, and will be delivered in collaboration with National Sport Organizations (NSOs) and other sport partners, the COC’s marketing partners, and many others across the sport ecosystem. In bringing these to life, the COC seeks to elevate the Canadian sport system — ensuring it is better funded, coordinated, and more sustainable, all while continuing to champion safe, inclusive, and barrier-free sport for all participants so we can be a Team Canada that reflects Canada. 

 

Investing in a Bold New Vision for Sport

 

Over the next decade, the COC is committed to expanding its impact on the sport system by focusing its resources where they will matter most. Highlights of the COC’s current planning aligned with the Team Canada 2035 strategy include:

 

• Sustained funding for National Sport Organizations, with the aim of partially addressing the persistent challenges faced by Canada’s NSOs.
• New innovative high-performance supports, such as training camps to support athletes on the road to Los Angeles 2028 and French Alps 2030, and expanding programs like RBC Training Ground, which aims to find and fund the next generation of Canadian Olympians. 
• Driving youth participation in organized sport. The COC has already made an initial commitment of $3.5-million to launch a participation incubator, working with NSOs to build or expand sport programs and increase collaboration with equity serving groups and Indigenous sport governing bodies. Complementing this work are marketing partner programs, like the exciting new Bell Starting Line program designed to support newcomer youth participation in sport. 
• Advancing climate action commitments. As outlined in the COC Climate Action Plan, the COC is committed to reducing its carbon footprint by 50% by 2030, towards net zero by 2040, and supporting NSOs and athletes on sustainability initiatives. 
• Supporting the holistic needs of athletes. Team Canada 2035 holds athletes at its centre, and aims to support athletes both on and off the field of play. This includes aligning efforts across programs like Game Plan, physical and mental health and wellness supports, and other existing direct-to-athlete supports like the OLY Canada Legacy Grant, the Team Canada Podium Awards and Great to Gold initiative through the COF. And building on marketing partner programs such as the Petro-Canada FACE Program, Air Canada Podium Program, Sobeys Feed the Dream, Smith School of Business MBA grants, Goodlife Fitness complimentary gym memberships, and others. 

 

Edited Sunday at 05:39 AM by George_D

[intoronto 6,842]

COC is headquarted in two locations: Toronto (where the marketing etc. Is located) and Montreal (where the sports, operations etc. Is located)

[George_D 1,573]

Fixed 

[Safe Dragonfly 99]

Finally some good news!

 

More needs to be done to fix the funding crisis, but I guess this is a start somewhere.