I could ask any of my friend that currently lives in Paris and who are not into sports and I'm pretty certain they wouldn't know that the thing is coming in just a few weeks. I don't think the general audience will care, the small - but growing - hockey fan base will turn in, no doubt about that, the level of awareness among the general sport audience will grow a lot (myself included :p). But i think the general public will mostly don't bother.
BTW, I still think the federation has done an goob job trying to promote the event to a more general audeince (considering its size and where the sport stands in the country at the moment), We had the Astérix thing, the temporary rinks thing at the eiffel tower and the Paris City Hall, they managed to reach a very large panel of national sport figures, etc. BUT, we are coming from a very long way (from pretty much nowhere actually). Babysteps.
Being in full political campaign doesn't help either